{
  "name": "Digital Product Platform Fees Index",
  "url": "https://latuos.com/platform-fees-index/",
  "publisher": "Latuos (Organo Solutions Ltd)",
  "license": "CC BY 4.0 — reuse permitted with an attribution link to https://latuos.com/platform-fees-index/",
  "license_url": "https://creativecommons.org/licenses/by/4.0/",
  "scope": "US public pricing for direct digital-product sales. Excludes taxes/VAT, currency conversion, ads, reserves, chargebacks, refunds, discounts, optional services, setup fees, and non-US processing variants.",
  "processing_assumption": "Where a platform charges payment processing separately, the effective-take figures use the Stripe US online card assumption of 2.9% + $0.30 per sale.",
  "date_published": "2026-07-03",
  "date_modified": "2026-07-03",
  "effective_take_note": "effective_take shows what a seller keeps on a single sale at each price point, before any monthly subscription is amortized. Platforms with a monthly fee list it separately in monthly_fee. For a comparable total, see typical_scenario, which includes subscriptions.",
  "typical_scenario": {
    "assumptions": "US public pricing; $29 product; 25 orders/month; $725 monthly revenue; subscriptions included at their most favorable published rate (Sellfy at annual billing); Stripe US card assumption 2.9% + $0.30 where processing is separate.",
    "total_monthly_fees_usd": {
      "latuos": 43.02,
      "lemonsqueezy": 48.75,
      "sellfy-starter": 50.52,
      "stan-store-creator": 57.52,
      "payhip-free": 64.78,
      "kofi-free": 64.78,
      "sendowl-launch": 67.53,
      "etsy": 80.12,
      "notion-marketplace": 82.5,
      "samcart": 107.53,
      "gumroad": 113.53
    },
    "whop_note": "Whop is not ranked in this scenario: it currently describes more than one fee frame, so only card processing ($27.07 at this volume) can be stated. This excludes Whop tax/remittance fees, which may add 2% per transaction when tax is collected."
  },
  "platforms": [
    {
      "id": "latuos",
      "name": "Latuos",
      "platform_fee": "2% per sale",
      "monthly_fee": "$0",
      "processing": "Separate; seller's own Stripe account (US card assumption 2.9% + $0.30). VAT may apply to the platform fee where required.",
      "payout_model": "Funds settle in the seller's own Stripe account; Stripe's standard payout schedule.",
      "merchant_of_record": "Seller (via own Stripe setup)",
      "effective_take_usd": { "10": 9.21, "29": 27.28, "99": 93.85 },
      "verified": "2026-07",
      "sources": ["https://latuos.com/pricing/", "https://stripe.com/us/pricing"]
    },
    {
      "id": "gumroad",
      "name": "Gumroad",
      "platform_fee": "10% + $0.50 on direct/profile sales; 30% on Discover marketplace sales",
      "monthly_fee": "$0",
      "processing": "Separate on direct/profile sales; card or PayPal processing is charged in addition. Discover sales use Gumroad's separate 30% marketplace fee.",
      "payout_model": "Gumroad-managed balance, paid out on Gumroad's payout schedule.",
      "merchant_of_record": "Gumroad (explicitly claimed since Jan 2025)",
      "effective_take_usd": { "10": 7.91, "29": 24.46, "99": 85.43 },
      "verified": "2026-07",
      "sources": ["https://gumroad.com/pricing", "https://gumroad.com/help/article/66-gumroads-fees"]
    },
    {
      "id": "payhip-free",
      "name": "Payhip (Free plan)",
      "platform_fee": "5% per sale (Plus: $29/mo + 2%; Pro: $99/mo + 0%)",
      "monthly_fee": "$0 on Free",
      "processing": "Separate; seller's own PayPal or Stripe account.",
      "payout_model": "Direct to the seller's own PayPal or Stripe account.",
      "merchant_of_record": "Payhip does not publicly use the MoR term on its pricing page; it states that sellers connect PayPal/Stripe, get paid immediately, and Payhip handles digital EU/UK VAT on their behalf.",
      "effective_take_usd": { "10": 8.91, "29": 26.41, "99": 90.88 },
      "verified": "2026-07",
      "sources": ["https://payhip.com/pricing"]
    },
    {
      "id": "lemonsqueezy",
      "name": "Lemon Squeezy",
      "platform_fee": "5% + $0.50 per order, processing included (merchant of record)",
      "monthly_fee": "$0",
      "processing": "Included in the platform fee; published surcharges apply for some payment methods and regions. Payout fee: 0% to US bank accounts, 1% to non-US bank accounts (June 2026).",
      "payout_model": "Lemon Squeezy-managed payouts from platform balance.",
      "merchant_of_record": "Lemon Squeezy (explicitly claimed)",
      "effective_take_usd": { "10": 9.0, "29": 27.05, "99": 93.55 },
      "verified": "2026-06",
      "sources": ["https://www.lemonsqueezy.com/pricing", "https://docs.lemonsqueezy.com/help/getting-started/fees"]
    },
    {
      "id": "kofi-free",
      "name": "Ko-fi (Free plan, shop sales)",
      "platform_fee": "5% on shop sales, memberships, and commissions; 0% on one-time tips (Gold: $12/mo with 0% service fee)",
      "monthly_fee": "$0 on Free",
      "processing": "Separate; seller's own PayPal or Stripe account.",
      "payout_model": "Direct to the seller's own PayPal or Stripe account.",
      "merchant_of_record": "Seller (direct PayPal/Stripe payout framing)",
      "effective_take_usd": { "10": 8.91, "29": 26.41, "99": 90.88 },
      "verified": "2026-06",
      "sources": ["https://ko-fi.com/pricing", "https://help.ko-fi.com/hc/en-us/articles/360002506494-Does-Ko-fi-take-a-fee"]
    },
    {
      "id": "etsy",
      "name": "Etsy (digital downloads)",
      "platform_fee": "6.5% transaction fee + $0.20 listing fee per sale",
      "monthly_fee": "$0",
      "processing": "US Etsy Payments processing 3% + $0.25 (varies by country).",
      "payout_model": "Etsy Payments balance, paid on the seller's deposit schedule.",
      "merchant_of_record": "Etsy operates the marketplace and processes payment",
      "effective_take_usd": { "10": 8.6, "29": 25.79, "99": 89.14 },
      "verified": "2026-07",
      "sources": ["https://help.etsy.com/hc/en-us/articles/360035902374-Etsy-Fee-Basics", "https://help.etsy.com/hc/en-us/articles/115015628847-What-are-Payment-Processing-Fees-for-Selling-on-Etsy"]
    },
    {
      "id": "sellfy-starter",
      "name": "Sellfy (Starter)",
      "platform_fee": "0% transaction fee on paid plans",
      "monthly_fee": "$22/mo billed annually ($29/mo billed monthly); higher tiers available",
      "processing": "Separate; seller's own Stripe or PayPal account.",
      "payout_model": "Direct to the seller's own Stripe or PayPal account.",
      "merchant_of_record": "Seller is MoR; Sellfy is not",
      "effective_take_usd": { "10": 9.41, "29": 27.86, "99": 95.83 },
      "verified": "2026-06",
      "sources": ["https://sellfy.com/pricing/", "https://docs.sellfy.com/article/211-how-much-does-sellfy-cost"]
    },
    {
      "id": "stan-store-creator",
      "name": "Stan Store (Creator)",
      "platform_fee": "0% Stan transaction fee",
      "monthly_fee": "$29/mo (Creator Pro: $99/mo)",
      "processing": "Stripe processing applies through Stan's checkout; see Stan's transaction-fee documentation.",
      "payout_model": "Processor-linked Stripe or PayPal setup.",
      "merchant_of_record": "Not publicly confirmed",
      "effective_take_usd": { "10": 9.41, "29": 27.86, "99": 95.83 },
      "verified": "2026-06",
      "sources": ["https://help.stan.store/article/31-creator-vs-creator-pro", "https://help.stan.store/article/83-stan-stripes-transaction-fees"]
    },
    {
      "id": "samcart",
      "name": "SamCart",
      "platform_fee": "Software subscription; processor fees separate",
      "monthly_fee": "Core $79/mo; Pro $199/mo; Enterprise custom",
      "processing": "Payment processing fees are separate. SamCart lists SamPay at 2.9% + $0.30, with Stripe and PayPal also available.",
      "payout_model": "Direct via the seller's connected payment processor.",
      "merchant_of_record": "Seller (via connected processor)",
      "effective_take_usd": { "10": 9.41, "29": 27.86, "99": 95.83 },
      "verified": "2026-07",
      "sources": ["https://www.samcart.com/pricing", "https://help.samcart.com/support/solutions/articles/60001643791-payment-processors-on-samcart"]
    },
    {
      "id": "sendowl-launch",
      "name": "SendOwl (Launch)",
      "platform_fee": "0% transaction fee (no revenue cut beyond processing)",
      "monthly_fee": "$39/mo (Grow: $87/mo; Scale: $159/mo; annual discounts available)",
      "processing": "Separate; seller's own Stripe or PayPal account. SendOwl does not process payment.",
      "payout_model": "Direct to the seller's own Stripe or PayPal account.",
      "merchant_of_record": "Seller is MoR; SendOwl does not process payment",
      "effective_take_usd": { "10": 9.41, "29": 27.86, "99": 95.83 },
      "verified": "2026-07",
      "sources": ["https://sendowl.com/pricing"]
    },
    {
      "id": "whop",
      "name": "Whop",
      "platform_fee": "Whop currently describes more than one fee frame; figures here are card processing only",
      "monthly_fee": "$0 (pay-as-you-go; no setup fee, no fixed monthly plan cost on the standard model)",
      "processing": "2.7% + $0.30 per successful domestic-card transaction; +1.5% international cards; +1% currency conversion. Excludes Whop tax/remittance fees, which may add 2% per transaction when tax is collected.",
      "payout_model": "Varies by payout method.",
      "merchant_of_record": "Conditional/limited; varies by tax mode and payment flow",
      "effective_take_usd": { "10": 9.43, "29": 27.92, "99": 96.03 },
      "verified": "2026-07",
      "sources": ["https://docs.whop.com/fees", "https://docs.whop.com/payments-and-billing/fees/taxes"]
    },
    {
      "id": "notion-marketplace",
      "name": "Notion Marketplace",
      "platform_fee": "10% + $0.40 per sale, payment processing included",
      "monthly_fee": "$0",
      "processing": "Included in the marketplace fee; 1% foreign-exchange fee for creators paid out in a non-USD currency.",
      "payout_model": "Paid out on Notion's payout schedule and eligibility rules.",
      "merchant_of_record": "Notion operates the marketplace and processes payment",
      "effective_take_usd": { "10": 8.6, "29": 25.7, "99": 88.7 },
      "verified": "2026-06",
      "sources": ["https://www.notion.com/help/selling-on-marketplace"]
    }
  ],
  "changelog": [
    {
      "date": "2026-07-03",
      "entry": "Index launched. Baseline: all 12 platforms verified against official pricing or help pages (Gumroad, Etsy, Payhip, SamCart, SendOwl, and Whop re-verified July 2026; remaining platforms verified June 2026, no changes found since the March–May 2026 checks)."
    }
  ]
}