Where to Sell eBooks in 2026

Pricing checked against official public sources in April 2026. Processor fees, payout timing, taxes, and currency conversion may vary by country, payment method, and seller setup. Latuos fee examples on this page exclude any VAT that may apply to Latuos platform fees for some sellers.

The easiest way to compare ebook platforms is to run the same price through each public fee model. The table below uses US dollar examples and assumes a domestic US Stripe card payment where Stripe is the processor. It excludes refunds, chargebacks, optional ads, currency conversion, taxes, VAT, and any Latuos VAT that may apply to the Latuos platform fee.

This is not meant to pretend every platform is identical. Gumroad and Etsy are hosted marketplace-style checkouts. Payhip and Latuos can run with connected payment accounts. Amazon KDP is a royalty model rather than a storefront fee model. The point is to show the fee drag at price points ebook sellers actually use.

Formulas used: Latuos is 3% plus Stripe US card pricing of 2.9% + $0.30. Gumroad direct/profile pricing is 10% + $0.50. Payhip Free is 5% plus Stripe US card pricing when Stripe is used. The Etsy US example is $0.20 listing fee + 6.5% transaction fee + US payment processing of 3% + $0.25.

Fixed fees matter most on low-priced ebooks. On a $5 ebook, Gumroad's $0.50 fixed charge is already 10% of the sale before the 10% percentage fee. Etsy's $0.20 listing fee and $0.25 US payment-processing fixed component create a similar effect. At $49, percentage fees matter more than fixed fees, so the gap is driven mainly by the platform rate.

Amazon KDP should not be compared as if it were just another checkout fee. It is a marketplace royalty system. The official digital book pricing page centers 35% and 70% royalty options, and the 70% option can deduct delivery costs depending on territory and file size.

The US 70% list-price band is also narrow: $2.99 to $9.99. That makes KDP very different from selling a premium $20, $49, or $99 PDF guide directly to your own audience.

KDP examples above are simplified US-dollar examples before VAT, taxes, refunds, bad debt, price matching, and delivery-cost deductions. They are useful for direction, not as a payout guarantee.

Format choice affects refunds, support questions, reader satisfaction, and which platforms you can use. For direct sales, the safest default is usually to include both a PDF and an EPUB when the book is mostly text. A designed workbook may only need PDF. A Kindle-first book needs a Kindle-compatible publishing workflow.

MOBI is no longer a good default for new sellers. Amazon's KDP file-format help says MOBI is not accepted for fixed-layout ebooks from March 2025. For direct sales, offer PDF, EPUB, or both. For KDP, validate the file in Amazon's workflow before publishing.

Amazon KDP fits authors who want Kindle distribution and Amazon search visibility. The tradeoff is that Amazon owns the buying environment, controls the Kindle marketplace rules, and pays royalties through its system.

Etsy fits printable-style ebooks, planners, templates, recipe books, craft patterns, and other searchable digital downloads. The tradeoff is that Etsy fees and marketplace rules sit between you and the customer, and optional ads or other services can change the final economics.

Gumroad and Payhip fit sellers who want a simple hosted product page without building a full ecommerce site. Gumroad is straightforward and familiar to creators. Payhip has a free tier and paid plans that lower or remove Payhip's platform transaction fee, although processor fees still matter.

Latuos fits sellers who already bring traffic and care about direct Stripe payouts, low platform fees, and simple file delivery. It does not replace a marketplace. It replaces the expensive checkout-and-delivery layer for creators who already know where their readers come from.

Amazon KDP still makes sense when Kindle discovery is the primary goal. If the buyer is browsing Amazon, reading on Kindle, and comparing books inside Amazon's ecosystem, KDP can be the right first channel even if the direct-sale margin would be higher.

Direct selling makes more sense when the demand originates outside Amazon. That includes an email list, a niche blog, paid newsletter, course audience, LinkedIn following, YouTube channel, podcast, private community, or software product with a resource library.

A blended setup can be practical: use KDP for Kindle reach, then sell premium bundles, PDF workbooks, templates, or business editions directly. The direct product should not simply duplicate the Amazon edition. It should give buyers a clear reason to pay through your storefront.

Latuos is best for creators selling ebooks to an existing audience and wanting automatic file delivery, direct Stripe payouts, and predictable per-sale fees. It is especially useful for premium PDF guides, business playbooks, templates plus ebook bundles, niche education resources, and creators who do not want monthly software overhead before sales are proven.

Latuos is not the best fit for authors who need bookstore-style discovery, Kindle Unlimited-style reader behavior, or a platform that generates demand for them. It is also not a full publishing service. You still need to write the book, prepare the file, create the sales page, and bring readers to the checkout.